Our Brand
Alberto Luzzi is a fine jewelry house born in SoHo, New York, blending Italian heritage with the pulse of modern New York. Each piece is designed as a symbol of transformation — timeless, intentional, and alive.
More than adornment, Alberto Luzzi jewels are companions of becoming — crafted to move with you through change, growth, and evolution. Every design carries the weight of memory and the promise of what’s next, merging old-world craftsmanship with contemporary clarity.
In a culture that celebrates arrival, Alberto Luzzi exists for those still in motion — for those who understand that becoming is the truest form of luxury.
ALBERTO LUZZI
Alberto Luzzi is a New York–based philanthropist and designer whose career spans more than two decades in international jewelry. After building a multimillion-dollar global business, he stepped away from the industry for seven years to found We Raise Hope, a nonprofit supporting education and medicine in rural Nepal.
Now, he returns to SoHo with a renewed vision—melding Italian artistry, global humanity, and New York precision into a brand defined by sophistication and purpose. Each piece reflects a life lived between worlds: refined, resilient, and deeply human.
Nicolas Canal
Nicolas Canal is a New York–based entrepreneur, former Division I football player, and Ivy League graduate. After building a successful career in tech sales, he turned his focus to brand building and creative ventures, cofounding Alberto Luzzi in SoHo. Combining analytical discipline with instinctive taste, Nic bridges performance and aesthetics—bringing the precision of business strategy to the world of modern luxury.
