Our Brand
Alberto Luzzi is a fine jewelry house born in SoHo, New York, blending Italian heritage with the pulse of modern New York. Each piece is designed as a symbol of transformation — timeless, intentional, and alive.
More than adornment, Alberto Luzzi jewels are companions of becoming — crafted to move with you through change, growth, and evolution. Every design carries the weight of memory and the promise of what’s next, merging old-world craftsmanship with contemporary clarity.
In a culture that celebrates arrival, Alberto Luzzi exists for those still in motion — for those who understand that becoming is the truest form of luxury.
ABOUT NIC
Nic Canal is a New York-based entrepreneur and brand builder behind Alberto Luzzi.
After graduating from the Ivy League and starting his career in tech sales, Canal moved to SoHo and became immersed in the city’s art and fashion scene. The neighborhood’s rhythm — its balance of ambition and refinement — shaped his vision for a brand that could bridge discipline with creative depth.
Launched in 2025, Alberto Luzzi blends old-world craftsmanship with contemporary storytelling, positioning itself as a new voice in modern luxury. Canal oversees the brand’s digital, creative, and growth strategy, helping transform it from a concept into a fully realized retail and e-commerce presence.
Driven by precision, instinct, and a deep respect for culture, Nic’s approach to building Alberto Luzzi reflects the same mindset that guided his athletic and professional career — an obsession with progress, detail, and legacy.
ABOUT ALBERTO
Alberto Luzzi is an Italian-born designer and craftsman whose work bridges heritage and modernity. Raised in Rome and trained in the traditions of fine jewelry, he has spent more than two decades mastering the balance between precision and emotion — creating pieces that feel both timeless and deeply personal.
Before founding his namesake brand, Alberto built a global career designing and producing collections for renowned fashion houses, including Philosophy by Alberta Ferretti, and overseeing workshops across Italy and Bali. His approach to jewelry is rooted in patience and integrity — every detail guided by the belief that beauty carries meaning only when made with intention.
Now based between Rome and New York, Alberto channels his experience into shaping a new kind of luxury: one defined not by excess, but by substance. His designs are reflections of life in motion — evolving, enduring, and alive.
SoHo Flagship
Opened in 2025, the Alberto Luzzi flagship sits within a historic building in SoHo — a neighborhood that has long been the crossroads of art, design, and transformation. The space was conceived not as a retail store, but as an intimate extension of our world — a modern atelier where craftsmanship and emotion coexist.
The flagship is designed to feel personal and lived-in — a quiet library of becoming. Guests are invited to slow down, explore, and connect with the pieces as if discovering something meant only for them. It’s a home for our philosophy in physical form — a place that reflects who we are, and who we are becoming.